About us

We've never been a fan of the over-the-top branding or wearing something we don't feel good in. Ordinary Swan is all about wearing the clothing we get excited to put on and sharing that feeling with others. The story behind our name says just that, we're an Ordinary Swan. We aren't claiming to best the loudest, cutting edge, most pronounced fashion brand there is, and that's part of the elegance behind the brand. We're all about finding that balance in the elegance of simplicity. To us, it's about wanting to make clothes that you want to wear, because we aren't in the business of making clothes just so you can wear them.